Fundraising Case Study: Charity Event

This week Kirsty Armour from Edgehill University has written a fundraising blog for us about the event she held last weekend in her home town.

A massive congratulations to Kirsty who raised over £500. Check out how she organised, ran and promoted the event below.

Kirsty's speech at the event

Kirsty’s speech at the event

I have always been involved in Performing Arts and so putting on a show seemed to be a way to raise funds which I would enjoy as well as hopefully make money from! It was a fair bit of work to set up but it was definitely worth it! I emailed performers I knew from my local area and asked if they would be able to come along and perform a song or dance for me at the event – I ended up with about 20 performers on the night including big dance groups from my area whose parents all stayed to watch.

I advertised via facebook and stuck posters around the area advertising “A night of Entertainment with all proceeds going to VESL”. Tickets were £5 and I’d sold 35 tickets in advance which I was quite happy with. I then sold a lot of tickets on the night to people who turned up and I ended up with an audience of 60+!

I ran a raffle at the event with all prizes donated by local businesses, you’d be surprised who supports charities so it is worth writing to all businesses you can think of and handing letters in all around your local town centre – the worst that can happen is they will say no! I sold SO many raffle tickets. The raffle was a really easy way to bring in a lot of money.

Setting up the event

Setting up the event

I also provided refreshments and did a “Name the Teddy”, “How Many Sweets are in the Jar?”, a quiz and a Tombola on the night, with all prizes donated by businesses or friends. All in all the night was an amazing success! The hall was full and the performers were all fantastic.

I got up and spoke about the charity between performances and this made sure the audience knew that the event was for a really good cause and made them more willing to donate. In total this event raised just over £500 which was half of my target and I was overwhelmed by the success, I cant thank everyone who came along to help or support me enough!

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